Mix and Match Bundle Shopify: Top Apps & Guides to Boost Sales

Want bigger Shopify orders? Mix and match bundle Shopify setups could be your answer. These let customers pick their own items for a discount. It’s like building your own deal. Instead of buying bundles, they don’t want, customers choose what they need. You get bigger sales, they get better deals. This guide covers setting up the mix and match bundle Shopify options. We’ll show you what they are, why they work, how to set them up, and which apps help.

What Is a Mix and Match Bundle Shopify?

A mix and match bundle Shopify setup lets customers pick different products for one package. With this type of Shopify product bundle, people choose what they want and combine items together. They create their own sets from your products, usually for less money than buying each item alone.

Here’s how it works: you might offer “Pick any 5 tea flavors for $40” or “Choose 1 top + 1 bottom + 1 accessory for 20% off.” Customers browse your selection, pick what they want, and get a discount for buying multiple items together.

This works better than forcing customers to buy pre-made sets. People like choosing what they want. It makes customers happier and helps store owners sell more while clearing out stock. It’s great for businesses that want to give customers control and increase order sizes.

Why Mix and Match Bundles Work So Well

These flexible bundles pack a serious punch when it comes to boosting your bottom line. Here’s why they’re such a smart move:

• Bigger Orders, Better Revenue: When customers see they can save money by buying more, they usually do exactly that. Instead of purchasing one item, they’ll grab three or five to hit your bundle minimum. This automatically increases your average order value without any pushy sales tactics.
• Happy Customers Stay Loyal: Shopping becomes fun when customers feel in control. They’re not stuck with items they don’t want – they get to curate their own perfect package. This personal touch makes people feel good about their purchase and more likely to come back.
• Clear Out Slow-Moving Stock: Mix and match bundles are brilliant for moving products that aren’t flying off the shelves. Include some slower items alongside bestsellers in your bundle options. When customers need to pick five items, they might choose one or two of those slower products to complete their set.
• Cross-Selling Made Easy: Every bundle is basically a built-in cross-sell opportunity. You’re naturally introducing customers to products they might not have considered. A camera buyer might discover they need a case, memory card, and cleaning kit when building their bundle.
• Stand Out from Competitors: Unique bundle offers catch attention. When everyone else is doing standard discounts, your “mix any 4 items” deal becomes a talking point. It’s something worth mentioning in ads and social media posts.

The downside of Mix and Match Bundle Shopify

And of course, nothing is perfect. There are some downsides:

• Stock gets messy: When customers pick different items, some products sell out faster than others. You might run out of popular items while others sit around.
• Packing takes longer: Each bundle order is different, so your team has to pick and pack different items every time. This slows things down and mistakes happen more often.
• Confusing for customers: If the bundle deal isn’t clear, people won’t use it. Bad displays or confusing rules make customers skip the offer.
• Lower profits: Bundle discounts mean less money per item. If customers only pick expensive items, you might barely make any profit.
• App problems: Sometimes the app doesn’t work perfectly with your theme or has bugs. You might need help from support to fix issues.

How to Create Mix and Match Bundle on Shopify with Pareto

On Shopify, you’ll need a special app to create these bundles since the platform’s built-in features only handle fixed bundles. The good news? There are plenty of great apps that make this super easy.

The key difference between mix and match bundles and regular “build your own” promotions is focus. Mix and match usually limits choices to specific products or collections, while build-your-own might include your entire store. Both approaches work, but mix and match bundles tend to be more structured and easier for customers to understand.

With a 4.9-star rating, Pareto Volume Discount & Bundles is a great option! This app gives you real control over discounts. You can set up volume pricing where customers save more when they buy more. It also handles product bundles, BOGO deals, and special pricing for your best customers.

The best part? No coding needed. Everything works right inside your Shopify admin, so you can set up these deals in minutes instead of hours. Here is an example of how to set up with Pareto Volume Discount & Bundles:

Step 1: Get the app

Go to the Shopify App Store, search install “P: Volume Discount & Bundles” by Pareto. Or simply, you can click here! It’s free to try and doesn’t need any coding.

Step 2: Make your first bundle

Open the app from your Shopify admin. Click “Add an Offer”, select the “Mix & match bundles” tab, and pick a template. There are 2 options:

• Bought Together: Shows products that people often buy together and lets users add them all with one click, sometimes with a discount.
• Product Bundle: Offers a set of items sold as one package at a lower price than buying them separately.

Step 3: Give it a name and fill in all the setup based on your needs.

Step 4: Pick your products 

Choose which products customers can mix and match. You can add up to 3 different products per bundle.  Most stores let customers pick 1 of each item.

Step 5: Set your discount 

Decide what deal customers get. You can do:

• Percentage off (like 10% off)
• Money off each item ($5 off each)
• Fixed price for the whole bundle ($50 for any 3 items)

You can also set up a time for your mix and match bundle Shopify to go live.

Step 6: Add it to your theme & test it out

Finally, save your bundle and add it to your store. You might need to turn on the app in your theme. Go to Online Store > Themes > Customize > App embeds and turn Pareto’s app on.

Then add the Pareto block to your product pages. This lets customers see the bundle deals.

Go to a product page and make sure the bundle offer shows up. Add items to your cart and see if the discount works.

Real Success Stories of the Mix and Match Bundle Shopify

Mix and match bundles aren’t just theory – real Shopify stores are crushing it with this strategy:

Lil Helper

A Canadian baby brand that revolutionized how parents shop for reusable baby products by letting them create custom care packages.

Results: 4,000+ bundles sold, $303,000 revenue in 4 months

What They Did:

• Let parents build custom diaper and baby care packages
• Mixed cloth diapers, wipes, and accessories in one bundle
• Offered bulk pricing for families buying multiple items

Why It Worked: Parents want convenience and savings when buying baby supplies. Instead of shopping for individual items, they could grab everything at once with a discount.

Key Takeaway: Bundle everyday essentials that customers naturally buy together.

MagMod

A professional photography equipment company that simplified complex gear choices by creating customizable starter kits for photographers.

Results: 200% year-over-year growth, bundles became top 2 products

What They Did:

• Created “starter kit” bundles for flash modifiers
• Let photographers pick compatible equipment pieces
• Simplified complex product choices into easy packages

Why It Worked: New photographers felt overwhelmed by technical choices. Bundles made it simple to get everything needed for professional lighting setups.

Key Takeaway: Solve decision fatigue by grouping complex products into simple choices.

Glow Recipe

A K-beauty skincare brand that created an innovative “build your own kit” feature, helping customers discover perfect product combinations.

Results: Increased customer engagement and trial purchases

What They Did:

• Built a “make your own kit” feature for travel sizes
• Let customers test product combinations before full-size purchases
• Created affordable entry points for expensive skincare routines

Why It Worked: Skincare shoppers want to try products before committing to full sizes. Travel bundles reduced purchase risk while introducing customers to multiple products.

Key Takeaway: Use smaller sizes in bundles to reduce customer risk and increase trial rates.

Pura Vida Bracelets

A lifestyle jewelry brand that turned their customers’ natural stacking behavior into a profitable “Bundle & Save” strategy.

Results: Higher items per order, improved conversion rates, up to 20% savings

What They Did:

• Created “Bundle & Save” pages for stackable jewelry
• Offered increasing discounts for more items (up to 20% off)
• Made it easy to visualize multiple bracelet combinations

Why It Worked: Their customers naturally collect and stack multiple bracelets. Bundles encouraged this behavior while providing clear savings incentives.

Key Takeaway: If customers already buy multiple items, make it easier and cheaper to do so.

Getting Started Today

Mix and match bundle Shopify setups work great for boosting sales while giving customers real value. Start with one simple offer, like “Pick any 3 items for 15% off” in your best-selling category. Especially with P: Volume Discount & Bundles, which are built for store owners, not tech experts. You don’t need coding skills, just knowledge of what your customers want. Good bundles solve real problems and increase profits at the same time. Ready to grow your store? Pick your products, set your discount, and launch your first bundle today!