How to Add Bundles on Shopify: The Complete Guide for 2025

Looking to learn how to add bundles on Shopify and supercharge your store growth? Brands using smart bundle strategies see a 20%–30% increase in average order value within months, while conversion rates climb by up to 20%. In this guide, you’ll discover proven bundle types, step-by-step setup using Shopify’s tools and apps. Stay engaged—and eager to explore more.

What Are Product Bundles and Why Should You Use Them?

Product bundles are groups of two or more items sold together, usually at a better price than buying each item separately. Think of a skincare set with cleanser, toner, and moisturizer, or a “buy 3, get 15% off” deal on t-shirts.

Here’s why bundles work so well:

• Higher Average Order Value: When customers buy bundles, they spend more per purchase. Instead of buying one item for $20, they might buy a three-item bundle for $50.
• Better Customer Experience: Bundles make shopping easier. Customers don’t have to guess which products work well together – you’ve already done the work for them.
• Inventory Management: Got some slow-moving products? Bundle them with your bestsellers to clear stock faster.
• Stand Out From Competitors: Unique bundle deals can make your store more appealing than competitors who only sell individual items.

Curious how to create bundles for your store? Click here to jump to the “How to Add Bundles on Shopify” section!

6 Common Types of Shopify Product Bundles

Before diving into how to set up bundles, let’s look at the main types you can offer:

Bundle Type	Sold Separately?	Can Customers Customize?	Best For
Pure Bundle	No	No	Subscription boxes, curated sets
Mixed Bundle	Yes	No	Starter packs, seasonal deals
BOGO	Yes	No	Flash sales, promotions
Cross-Sell	Yes	No	Electronics, fashion
Upsell	Yes	No	Premium upgrades, add-ons
Build Your Own	Yes	Yes	Custom gifts, personalization

1. Pure Bundling

Pure bundling means products are sold only as part of a bundle—customers can’t buy the individual items separately in your store.

How it works: Think of it like a curated gift set. Customers see the whole package (like a grooming kit or skincare routine) and have to buy everything together—no picking and choosing individual items.

Example: A “Winter Skincare Kit” with moisturizer, serum, and lip balm that you don’t sell separately anywhere in your store.

Works best for:

• Subscription boxes
• Limited-edition collections
• New product launches where you want people to try multiple products

The good stuff:

• Makes shopping decisions easier for customers
• Great for telling a story with your products
• Helps clear inventory quickly

The downsides:

• Some customers might want just one item from the bundle
• If one product in the bundle isn’t great, it can hurt the whole thing

2. Mixed Bundling

Mixed bundling offers the best of both worlds—you sell products individually and as a discounted bundle, giving customers complete flexibility.

How it works: Customers can buy each item separately at regular price, or grab the bundle for savings. It’s like offering a combo meal at a restaurant—you can still order items separately, but the combo saves money.

Example: A “Coffee Starter Set” with grinder, beans, and mug—each available on its own, but cheaper when bought together.

Works best for:

• Upselling items that naturally go together
• Starter kits for beginners
• Products that have value both alone and together

The good stuff:

• Gives customers flexibility to choose
• Encourages people to spend more
• Easy to set up with discount codes or apps

The downsides:

• You need products that actually make sense together
• Discounts can hurt your profit margins if you’re not careful

3. BOGO (Buy One, Get One) Bundles

BOGO bundles are classic promotional deals where customers get free or discounted items when they buy something else—the ultimate “buy one, get one free” strategy.

How it works: Set up promotions like “Buy 1, Get 1 Free,” “Buy 2, Get 1 at 50% off,” or “Buy Product A, Get Product B Free.” You can use Shopify’s built-in discounts or apps like P: Volume Discount & Bundles.

Example: Buy any two candles, get a third one free. Or buy a water bottle and get a cleaning brush half off.

Works best for:

• Flash sales and limited-time promotions
• Getting new customers to try your products
• Moving excess inventory

The good stuff:

• Gets people to buy quickly
• Customers feel like they’re getting a great deal
• Simple to explain and market

The downsides:

• Can eat into your profits
• Might attract bargain hunters who won’t pay full price later

4. Cross-Sell Bundles

Cross-sell bundles suggest complementary products that naturally go with what customers are already buying—like those “frequently bought together” recommendations you see everywhere.

How it works: These show up on product pages, in the cart, or at checkout. You’re not forcing anyone to buy a bundle—just showing them what other customers often purchase together.

Example: Someone adds a camera to their cart, and you show them a memory card and tripod as “Customers also bought these.”

Works best for:

• Tech and electronics
• Fashion (complete outfits)
• Beauty products (lipstick with matching liner)

The good stuff:

• Increases how much people spend per order
• Doesn’t interrupt the shopping experience
• Works great with customer data

The downsides:

• You need to know which products actually work well together
• It won’t work if your suggestions don’t make sense

5. Upsell Bundles

Upsell bundles offer customers a better or more complete version of what they’re already buying, typically for a small additional cost that feels like great value.

How it works: Show deals like “Upgrade to the Premium Set for just $10 more” or “Add a travel case for only $5 extra.”

Example: Instead of buying one basic T-shirt, offer a 3-pack with better fabric and free shipping for $15 more.

Works best for:

• Products with different quality levels
• Mixing high and low-margin items
• Pop-ups and checkout upsells

The good stuff:

• Gets customers to spend more
• Easy to show with pop-ups or cart add-ons
• Helps people discover new products

The downsides:

• Needs to offer clear value, or people won’t bite
• It can be annoying if you overdo it

6. Build-Your-Own (Mix-and-Match) Bundles

Build-your-own bundles let customers create personalized combinations by choosing from a curated selection of products, perfect for shoppers who love customization.

How it works: You set the rules (like “Choose any 3 items from this collection for $60”) and customers get to mix and match. Usually needs an app like P: Volume Discount & Bundles or Bundler to work properly.

Example: A snack company lets customers build their own box by choosing 5 flavors from 20 options.

Works best for:

• Gift boxes and customizable sets
• Subscription services
• Fashion items (like picking different sock styles)

The good stuff:

• Makes shopping fun and interactive
• Appeals to people who want personalized products
• Customers feel like they’re getting more value

The downsides:

• More complex to set up
• Usually requires an app to handle the logistics

The key is picking the bundle type that makes sense for your products and customers. Start with one type, see how it performs, then experiment with others.

How to Add Bundles on Shopify

Method 1: Shopify’s Built-In Bundle Options

Shopify offers some native bundling features, but they have limitations. Let’s see what you can do without installing any apps.

Option 1: Shopify Bundles App (Free)

Shopify’s official Bundles app is free and works well for simple fixed bundles. Here’s how to use it:

Setting Up Your First Bundle:

1. Go to your Shopify admin and install the “Shopify Bundles” app from the App Store
2. Click “Create bundle” and give your bundle a name
3. Select the products you want to include and set quantities for each
4. Choose whether customers can pick variants (like size or color) for each item
5. Set your bundle price and write a description
6. Save and publish your bundle

The app automatically tracks inventory for each item in your bundle. If one product runs out of stock, the whole bundle becomes unavailable. This prevents overselling and keeps your inventory accurate.

What Works Well: Fixed bundles and multipacks (like “3-Pack of Socks”) 

What Doesn’t Work: Mix-and-match bundles, subscription products, or complex discount rules

Option 2: Using Shopify’s Native Discounts

You can create bundle-like deals using Shopify’s discount features:

Buy X Get Y Discounts: Set up automatic discounts like “Buy 2 items, get the 3rd 50% off.” This works for volume deals but only allows one automatic discount at a time.

Collection Discounts: Create automatic discounts for entire product collections. For example, “20% off when you buy 3 or more items from our Summer Collection.”

These native discounts are simple to set up but can’t handle complex rules like multiple discount tiers or combining different discount types.

Method 2: Third-Party Bundle Apps: More Power and Flexibility

Shopify’s built-in bundling works for basic scenarios, but when you need sophisticated promotional strategies, you’ll quickly hit its limitations. For advanced bundling and discount campaigns, third-party apps provide the comprehensive features that native Shopify tools lack.

With a 4.9-star rating, Pareto Volume Discount & Bundles by Pareto is built specifically for Shopify and addresses the exact limitations merchants face with native tools. Plus, Pareto makes it easy to add a customizable discount widget directly on your storefront. You can tailor the widget’s design to match your branding, ensuring that it blends seamlessly with your website’s look and feel. 

By clearly displaying discounts and promotions in a way that’s consistent with your brand, this widget encourages customers to engage with your offers. This leads to higher conversion rates as customers are more likely to take advantage of the deals you’re offering.

Customize on the back end	Display on the front end

Moreover, here are the key advantages over Shopify’s native tools:

• Comprehensive Discount Types:
  • Volume discounts and quantity breaks on any product or collection
  • Tiered pricing with flexible discount options (percentage, price, fixed amount)
  • BOGO and Buy X Get Y promotions
  • Product bundles for complete product sets
  • Bulk discounts for larger purchases
• Advanced Customer Targeting:
  • Set discounts for specific customer groups (logged-in customers, customer tags)
  • Target promotions to repeat buyers vs. first-time visitors
  • Create exclusive offers for VIP customers
• Campaign Management:
  • Plan discount campaigns in advance for holidays or limited-time sales
  • No coding required for any discount setup
  • Works directly in the Shopify admin
  • Compatible with the latest Shopify themes
• Post-Purchase Optimization:
  • One-click offers on thank-you and order status pages
  • Turn one-time shoppers into repeat buyers
  • Increase repeat purchases with strategic upsells and cross-sells

Sounds a lot, right? Here is exactly what you can build with these features:

• Volume Discounts That Actually Sell: Create quantity breaks that encourage larger purchases, for example:
  • Buy 2-4 items: 10% off each
  • Buy 5-9 items: 15% off each
  • Buy 10+ items: 20% off each
• Strategic Product Bundles: Bundle complementary products to increase average order value while providing genuine customer value.
• BOGO and Buy X Get Y Campaigns: Set up “Buy 2, Get 1 Free” or “Buy any shirt, get 50% off jeans” promotions that drive cross-category sales.
• Customer-Specific Pricing: Reward loyal customers with exclusive quantity discounts or create member-only promotional pricing.

And of course, the setup process is very simple. The app streamlines promotional campaign creation by:

1. Choose your campaign type (volume discount, bundle, BOGO, etc.)
2. Select qualifying products or collections
3. Set pricing rules (percentage, fixed amount, or custom pricing)
4. Configure customer targeting (if desired)
5. Schedule your campaign for immediate or future activation
6. Monitor performance and adjust as needed

You can start with the free plan to try out the features, then upgrade to paid plans starting at $8.99 per month for more tools. The app usually makes back its cost quickly because customers spend more per order and come back more often.

If you’re ready to do more than Shopify’s basic discounts can handle, Pareto Volume Discount & Bundles gives you all the promotion tools you need for real sales growth. With smart customer targeting, different pricing choices, and the ability to plan your sales campaigns ahead of time, you can do things that just aren’t possible with Shopify’s built-in tools.

Still unsure? Here’s a comparison table to help you make a more informed decision:

Feature	Method 1: Shopify Built-In Bundles	Method 2: Third-Party Bundle Apps
Types of Bundles	Simple fixed bundles (e.g., “3-Pack of Socks”)	Flexible bundles, mix-and-match, BOGO, and more
Customization	Basic bundle options (set quantity, price, description)	Fully customizable with more pricing and discount options
Discounts	Single discount types like “Buy X, Get Y”	Multiple discount types like volume discounts and BOGO
Inventory Management	Tracks inventory for each item in the bundle	Tracks individual product inventory, blocks unavailable items
Campaign Management	No scheduling or advanced campaigns	Plan sales campaigns, post-purchase offers, and upsells
Targeting Customers	No customer targeting	Target specific customers like VIPs or repeat buyers
Integration	Directly integrates with Shopify	Integrates with Shopify and works with most themes
Ease of Use	Easy to set up for simple bundles	Simple setup, but offers advanced options for customization
Pricing	Free	Starts at $8.99/month, with a free plan available
Best For	Basic bundles and multipacks	Complex bundle setups and advanced sales campaigns

If you’re looking for a simple solution, Method 1 might be the way to go, but if you need more flexibility and advanced features, Method 2 could be a better fit for your business.

Conclusion

Now that you know how to add bundles on Shopify, you have a powerful way to increase sales, improve customer satisfaction, and stand out from competitors. Whether you use Shopify’s native tools or third-party apps like our Pareto Volume Discount & Bundles, the key is starting simple and expanding based on what works for your customers. Start experimenting with bundles today, and watch your Shopify store’s sales grow!